Q: What is Videolink? A: Videolink allows you to easily create high-quality advertising videos on your desktop (or in volume through data feeds or APIs for real-time technology) for distribution on the Internet. Create videos for Automotive, Real Estate and other product categories with camera effects, multiple images, custom voiceovers, music and more. Once your videos are created, you're provided links to the videos to distribute on websites, through e-mail...wherever you wish people to view your listing online. We can even syndicate your video for you to top search and product-category sites, to mobile, even to VOD on TV.
Q: What are the main benefits of Videolink? A: Inexpensive, many-times the engagement and click rate of static ads, quick, easy-to-use and highly scalable (automated production of thousands of videos in minutes), utilizes data-driven "human" voiceovers that provide professional-sounding narration customized to the specific product in the video, and player drop down menus that provide maps, forward-to-a-friend, contact advertiser, thumbnail views, and more.
Q: What is meant by “data-driven” video? A: With data-driven videos, each product in an advertiser’s inventory has a custom-made high quality video made for it that sells each vehicle individually. Videolink uses the product data to create layers for the video: animated photos, graphic and voiceover, while calling out the most marketable features found within the data. As the data is updated inventory videos automatically update.
Q: How is the player “smart”? A: Videolink is capable of detecting the user’s device and displaying the appropriate video presentation based upon that device’s capabilities. This currently includes devices that support Flash or HTML5 (such as all desktop computers, iOS devices, i.e. iPhone and iPads) and the latest Android mobile devices. This is done without the generation of any clunky video files (.flvs, .wmv., mp4, 4MV, etc.) which cannot be optimized to run a particular way to maximize user experience across different platforms.
Q: What is meant by "real-time" video rendering and what are the benefits? A: In short, this means when someone clicks on a video, the video is rendered on-the-fly in less than a second using data accessed through API's, ensuring the video is always current with the most updated info in the database (like product specs, price, etc.) with the most current images and data-driven narration. No costly editing or re-rendering is ever necessary with this method, making it very inexpensive. This can also be very beneficial to (say) retailers who may be displaying the same product in different locations at different sale prices.
Q: Do you always use the "real time" method for rendering video? A: No. Many sites (like YouTube) require hard files (.flvs) to propagate video, and when you wish to syndicate video to these destinations, we produce the hard file versions of videos and syndicate them for you. We can also produce videos from data feeds if you prefer, so your videos will automatically be updated whenever you send Liquidus a new feed (though videos will not be real-time).
Q: Where do you syndicate Videolinks, and can it help my search engine optimization? A: The first destination for Videolinks is usually your own site. Videolinks can go on any site that will accept the hyperlinks or embed the video on the site. We also syndicate to most video destination sites that require hard files, including YouTube, Vimeo, Viddler, MetaCafe and many more. All of these video destination sites enhance your SEO, especially YouTube, since most video posted to YouTube will be posted to Google within 10 hours. This video is typically 50-times more likely to make it to the top of Google results than a static (non-video) listing.
Q: How else can I maximize my investment in Videolinks? A: Once produced, these videos can be used within a number of our other Liquidus products for reach into other channels, such as online display advertising with Bannerlink, on mobile handsets with Mobilelink, and into on-demand TV using Liquidus VOD services. Liquidus provides you a single turn-key source for video campaigns across multiple channels.
Contact a Liquidus representative by calling 312-337-9888, 9:00am – 5:00pm weekdays CST. We'll work with you to help you establish an online video strategy, and help you select inventories, customizations and creative that will help you achieve your goals across the target destinations you wish to distribute video.