Bloguidus

Car Shoppers Heavily Influenced by Facebook Ads

Jason SteeleBy Jason Steele
on April 24th, 2014

According to a new study by comScore and General Motors, users searching for new and used vehicles are more likely to visit car-model pages on facebook and thus directed to the brands website – thanks to paid facebook ads. In fact, total page views on product pages were shown to increase 46% thanks to paid promo ads running on the social network. In addition, the facebook ads also increase traffic to the car brand’s website by as much as 37%.

ComScore ran the test on facebook ads from May to August of2013 and examined five major automotive campaigns and the results were encouraging. But it wasn’t just lift in page views and clicks. The ads also increase research activity on sales sites like AutoTrader.com, Cars.com, and Edmunds.com. And repeat searches from targeted facebook ads were up 9%.

There are a lot of stats to take in but all are interesting. As the user-base of facebook ages, their tastes change. The early adopters, tweens et al, are now at the age where car buying is on the table. And research by them or their parents, is influenced by the ads.

In fact, when an OEM runs a paid facebook ad, not only does their general brand searches (on Google, Bing, Yahoo etc.) increase by 10% but their competitors searches drop by as much as 14%.

"This study shines a spotlight on how Facebook influences mid-funnel behavior and demonstrates that automotive ads on Facebook make your overall campaigns work harder," said Kass Dawson, head of automotive strategy at facebook. These findings support the Internet Advertising Bureau’s report from January that stated auto shoppers are 71% more likely to be influenced by digital ads compared to others. All-in-all, targeted paid facebook ads are working for the auto industry.

The full report can be found here

Recent Posts

Car Shoppers Heavily Influenced by Facebook Ads
April 24th, 2014

Is Online Video Effective?
January 28th, 2014

Video 5 - Customization
November 1st, 2013

Video 5
October 9th, 2013

Xmas in July
July 22nd, 2013

Capture App
June 10th, 2013

The Tide Is Turning for Auto Dealers
April 11th, 2013

Video Production Tips
February 12th, 2013

Google Analytics Updates: Part Two
January 22nd, 2013

Alpha vs. Visible in Actionscript 3
December 10th, 2012

Big Volume and Sales, Low Costs
September 10th, 2012

How to Make Your Online
Video Ad a Smash

July 24th, 2012

DoubleClick Updates
July 16th, 2012

Google Analytics Updates
May 18th, 2012

Video Run Around
May 4th, 2012

Mobile Video Advertising: Best Practices
April 11th, 2012

Mobile Spending
March 8th, 2012

Smart Video, Smarter Customer
February 9th, 2012

Two Snaps Up!
December 20th, 2011

Banner Blinders
November 17th, 2011

Click It or Stick It
October 7th, 2011

Online Video
September 20th, 2011

SEO + Video
September 1, 2011

Not Made In China
August 19, 2011

Geo-Location Basics
August 1, 2011

Truth in Advertising
July 22, 2011

Polticalink
June 23, 2011

What's to "Like"
June 8, 2011

Digital Dealer Conference – Follow Up
May 12, 2011

Browser Wars
April 27, 2011

Digital Dealer Conference 2011
April 20, 2011

Patent Depending
April 13, 2011

Video-on-Demandvertising
April 06, 2011

What is the Bounce Rate and what does it mean for online video metrics?
March 11, 2011

QR Codes – the 2011 Answer to Texting?
March 01, 2011

©2012 Liquidus Marketing    Terms of Use | Privacy Policy | Site Map