Bannerlink Support

Q: Why is Bannerlink different than any other rich media banners that feature multiple products? A: Because each product featured within a Bannerlink is a full-featured video with narration and music (versus static images in other banner products) and you can include up to 200 videos that are searchable within the banner so consumers can find what they're looking for quickly—without leaving the site they're on. They can search by product category, model, price...you define the search parameters.

Q: So, Bannerlink is better at merchandising my products, but does it actually perform better? A: Yes. On the basis of DoubleClick research, Bannerlink engagement rates are nearly 8x greater than those for average Rich Media banner campaigns in almost every product category.

Q: How do I get set-up with a Bannerlink campaign and how long does it take to get it live? A: Set-up is simple. Just provide inventory data (following a simple spreadsheet template or through your data provider) for the product listings you wish to include in the banner. Bannerlinks are typically ready to publish in just a few days with provisioning tools that make it easy to edit display options and view traffic reports.

Q: What sizes are available, and do Bannerlinks meet IAB standards? A: IAB standard dimensions are: 120 x 600 skyscraper, 160 x 600 wide skyscraper, 728 x 90 leaderboard and 300 x 250 medium rectangle. Bannerlink meets file size requirements for most ad network campaigns as well as individual site placements.

Q: What are my customization and reporting options with Bannerlink? A: Customizing Bannerlinks is easy:

• Select design style, color and IAB-standard sizes.
• Choose banner expansion direction, calls-to-action and button labels.
• Add tags to distribute creative to multiple pages or publishers and get detailed reporting for each distribution point.

Q: What if I have brand messaging that needs to appear before the inventory is displayed? A: You can either provide us pre-roll videos that provide introductory messaging for your individual products, or you can send us your own custom Flash ad to display before a user engages your banner.

Q: What cost does using Bannerlink add to my media buy? A: The base rate starts at $3.00 per thousand for low-reach buys, but is reduced in accordance with a rate schedule for higher-reach buys. Contact a Liquidus sales representative for more details.

Q: Where do I place Bannerlinks? A: If you're asking this question, chances are you don't already have an online media plan in place. Liquidus can help, and it has its own ad network (AdCurrent) that can help you reach your targets contextually, demographically, behaviorally and/or geographically. Contact a Liquidus sales representative for more details.

Contact a Liquidus representative by calling 312-337-9888, 9:00am – 5:00pm weekdays CST. We'll work with you to help you establish a media strategy if needed, and help you select inventories, customizations and creative that will help you achieve your display-advertising goals within the target markets you wish to penetrate.

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