The Latest From Liquidus
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"The world of social media is maturing. As it does, so too do the techniques that make it perhaps the most advanced tool for relationship building the world has ever seen."
"About four months after rolling out the first edition of its Facebook marketing tool for dealers, multimedia and video-marketing technology provider Liquidus has launched an enhanced version of Socialink that is designed to help dealers gain more control over their targeted marketing on the social networking site."
Liquidus Debuts Socialink 2.0 With New Features to Give Car Dealers More Control for Targeted Facebook MarketingNovember 30th, 2011
"Multimedia and video marketing technology pioneer Liquidus today unveiled Socialink 2.0, the latest version of its innovative Facebook marketing application for car dealers, now with enhanced customization features that allow dealerships to deliver a more engaging online video vehicle inventory to potential buyers over Facebook."
"Serial entrepreneur Todd Holmes, 44, founded Liquidus, a Chicago video-marketing company, on the Cubs' opening day 10 years ago. In September, he threw the ceremonial first pitch at a Cubs game, "my greatest day ever." More notes from the field:"
"Bannerlink gives advertisers and publishers access to levels of reporting including interaction rate, expansion rate, video play rates and total interaction time."
"The world of social media is maturing. And as it does, so too do the techniques that make it perhaps the most advanced tool for relationship-building the world has ever seen."
"It may seem like big fish such as Google and Facebook will dominate the feeding frenzy over increased local advertising media spend, but smaller advertisers are also looking for innovations from the traditional media distributors who have served them well in the past. And that’s where technology platforms like Liquidus, known for its rich media ads, comes into play, offering engaging advertising at a local and targeted level."
"Everyone knows that Facebook is the social media powerhouse, delivering a massive audience of consumers that no other media can touch. Socialink lets car dealers tap into this market by extending the vehicle video-browsing experience that has helped make dealership websites so popular in recent years."
DMI & Liquidus Debut Videolink® 4.0, Auto Dealers’ First Real-Time Video Sales Tool With IPad/IPhone SupportAugust 18, 2011
The Dealer Services Group of Automatic Data Processing, Inc., and Liquidus, a leader in scalable online, mobile and on-demand video marketing solutions for auto dealers, announced today the release of Videolink® 4.0, the latest version of its unique real-time video player for dealer websites and online merchandising.
As social commerce continues to expand, local businesses are starting to see industry-specific social media applications for doing business on Facebook. One of the latest entries, for car dealers, is called Socialink, from video technology company Liquidus. The new Socialink Facebook application lets car dealers show customized video of vehicles in inventory via the dealer’s Facebook page.
Liquidus, a multimedia and video marketing firm, announced the launch of its new Socialink Facebook application yesterday, enabling car dealers to provide customers a video of every vehicle in inventory to the multitudes of Facebook users.
Multimedia and video marketing technology company Liquidus announced Tuesday the launch of its new Socialink Facebook application that can help enable dealers to deliver engaging, customized video of every vehicle in inventory to an audience of potential buyers on Facebook.
Socialink provides an interactive, multimedia marketing opportunity for dealerships looking to tap into a larger audience through social media, according to officials.
Multimedia and video marketing technology pioneer Liquidus today announced the launch of its new Socialink Facebook application that enables car dealers to deliver engaging, customized video of every vehicle in inventory to a massive audience of potential buyers over Facebook.
For consumers who use smartphones or tablets to manage more and more of their daily lives, they expect a certain level of interaction. Images and content are expected to be dynamic and can be expanded or manipulated at will. This desire contrasts sharply to the model of online advertising that remains a flat and static image combined with text. Interactive online ads are a dynamic alternative that are improving in quality at a rapid pace, moving towards custom-produced commercials that give consumers access to the right product in less time.
I've spent much time in recent years advocating that retailers more rapidly adopt online video merchandising practices in much the same way other business verticals such as automotive and real estate have. The stats to support incorporating online video are endless, but one such example is, "retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)."
For consumers who use smartphones or tablets to manage more and more of their daily lives, they expect a certain level of interaction. Images and content are expected to be dynamic and can be expanded or manipulated at will.
Web retailers know that using video to showcase a product results in fewer abandoned carts, reduced returns, and higher sales. However, many don't realize they can use video to inexpensively showcase their entire product inventory.
Here's a look at how you can easily and inexpensively move beyond brand video and explore ways to merchandise products at the SKU-level.
Here are five tips to affordably scale a video marketing program for dealers.
Liquidus has upgraded its inventory-displaying rich media banners to feature custom branded messages, tossing a little tradition in with innovation.
Now Bannerlink delivers a more brand-forward display ad unit that also has the ability to display hundreds of products.
If you're a company with hundreds or thousands of products, there are now ways to execute high-quality videos for every item you sell at pennies per video.
In a move toward the real-time Web, Liquidus is working on a feature in its Bannerlink ad that allows advertisers to alter prices from their content management system, and have the changes reflect online as soon as they occur.
Our ability to merchandise product inventories through Rich Media is revolutionizing the way companies are marketing their products online.
EveryCarListed.com, Powered by Superpages.com, Becomes the Only All-Video Car Listing Site and One of the Only Car Listing Sites Providing Free VideosSeptember 03, 2009
Videos touch consumers' senses and enhance the buying experience, which in turn provides dealers and for sale by owner listings more quality leads from EveryCarListed.com.
Starting in August 2008, consumers in both Chicago and Boston will be able to shop for restaurants by cuisine, geographic region and more with a simple click of their remote.
Liquidus is in the process of providing Interactive TV advertising services to multiple cable companies and is extending its video production platform to serve other media as well.
By refocusing on the untapped niche, the company has positioned itself as a leader in the video-on-demand space, serving a variety of customers in several segments.
Liquidus...provides a video ad server that allows advertisers to produce and distribute classified ads for different types of programming including digital cable or Web-based video-on-demand plus standard TV broadcasting.
Video advertising online is certainly becoming more common, but it's still difficult to get a good handle on exactly the kind of impact those types of ads are having.
Liquidus SpotSense (is) an online interface for producing and distributing video advertising faster, better, and cheaper than existing offerings.
Chicago-based Liquidusis using the photo-panning technique made famous by documentary filmmaker Ken Burns to turn classified ads into more engaging on-demand video spots.
Like any other industry, advertising is being affected by technology, and Liquidus is leading the charge by bringing high-quality, affordable, and easy to use video production capabilities to advertisers everywhere, regardless of size.
Voiceover has arrived!
Videolink easily allows real estate agents and dealerships the ability to create high-quality advertising videos to distribute anywhere on the Internet.